Jordans Country Crisp Chocolat Noir

Jordans is a heritage brand established in 1855 by the Jordan family at Holme Mills in Biggleswade, Bedfordshire, England. The brand is renowned for pioneering whole grain cereal and granola products, specifically the 'Country Crisp' range seen in this image.

While the brand holds deep British roots and continues to manufacture primarily in the United Kingdom, it is now part of the Associated British Foods (ABF) portfolio. ABF is a multinational food processing and retail company headquartered in London. The packaging shown is specifically tailored for the French market (Maxi Format, Chocolat Noir), reflecting the brand's strong international distribution and local popularity across Europe.