Jordans Country Crisp Mixed Berries cereal

Jordans is a heritage-rich British brand with roots dating back to 1855, when the Jordan family began milling in Biggleswade, Bedfordshire. The brand is pioneer in the natural foods movement, having launched the first granola bar in the UK in the 1970s.

Today, Jordans is part of The Jordans & Ryvita Company, a major subsidiary of Associated British Foods (ABF). Manufacturing primarily takes place in the United Kingdom, specifically at their facilities in Biggleswade, maintaining the brand's long-standing connection to its original home country.

As of 2024 and beyond, the ultimate owner is Associated British Foods plc, a global food, ingredients, and retail group headquartered in London. The brand remains a staple in the UK cereal market, known for its commitment to British oats and supporting farmland biodiversity.