Jordans Muesli De Luxe

Jordans Muesli De Luxe is a premium breakfast cereal produced by the historic British brand Jordans. The brand traces its origins back to the 19th century at Holme Mills in Biggleswade, Bedfordshire, where the Jordan family began milling. Jordans is widely recognized as a pioneer in the natural food movement in the UK, having launched the country's first granola in the 1970s.

The product is manufactured in the United Kingdom, focusing on whole grain oats and natural ingredients. Today, the brand is part of the Jordans Dorset Ryvita (JRD) company, which is a subsidiary of Associated British Foods (ABF). ABF is a global food, ingredients, and retail giant headquartered in London. The brand continues to emphasize its commitment to nature through various conservation partnerships.