Jordans Crunchy Oat Granola Raisin & Almond

Jordans is a well-established British brand with a heritage dating back to 1855, originally founded by the Jordan family in Biggleswade, Bedfordshire. The brand is renowned for its focus on whole grain oats and was a pioneer in bringing granola-style cereals to the UK market in the 1970s.

Today, the manufacturing of Jordans products primarily takes place in the United Kingdom, specifically at their historic site in Biggleswade. This facility remains the heart of their production, reflecting the brand's commitment to British agricultural roots and sustainable farming through initiatives like the Jordans Farm Partnership.

Since 2008, Jordans has been part of a significant merger with Ryvita, another staple of British pantries. The combined Jordans-Ryvita Company is owned by Associated British Foods (ABF), a global diversified food, ingredients, and retail group. Under ABF's ownership, Jordans continues to operate as a prominent brand within their grocery division, maintaining its distinct identity as a provider of high-quality oat-based breakfast products.