Who owns Red Bull?
Red Bull
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- Brand origin
- Austria
- Main production
- Several countries, incl. Austria
Red Bull is an Austrian energy drink brand owned by Red Bull GmbH. Red Bull GmbH is headquartered in Fuschl am See, Austria, and is a privately held company.
redbull.comAbout Red Bull
What is Red Bull?
Red Bull is an energy drink brand launched in Austria in 1987. Red Bull GmbH developed the brand around a drink inspired by functional beverages from East Asia. Red Bull products were sold in 178 countries at the end of 2025. Red Bull GmbH employed 21,924 people at the end of 2025.
Who owns Red Bull?
Red Bull is ultimately owned by Red Bull GmbH, according to Made O'Meter's ownership data verified on 13 September 2026. Red Bull GmbH is headquartered in Fuschl am See, Austria. Red Bull GmbH is a privately held company rather than a publicly traded corporation. Public company profiles describe Red Bull GmbH as privately owned by the Yoovidhya and Mateschitz families, but Made O'Meter identifies Red Bull GmbH as the ultimate owner of the brand.
Where does Red Bull come from?
Red Bull originated in Austria. Dietrich Mateschitz founded Red Bull in the mid-1980s after becoming familiar with functional drinks from East Asia. Red Bull Energy Drink launched in Austria on 1 April 1987. The launch created a new energy drink category in the Austrian market.
What products does Red Bull make?
Red Bull makes energy drinks under the Red Bull name. The product range includes Red Bull Energy Drink and variants such as Red Bull Sugarfree, Red Bull Zero, and editions with different flavours. Red Bull also produces products in categories including sports drinks and energy shots in selected markets.
How large is Red Bull?
Red Bull reported revenue of โฌ12.196 billion for 2025. Red Bull sold 13.969 billion cans worldwide during 2025. Red Bull's products were available in 178 countries that year.
Frequently asked questions about Red Bull
Is Red Bull an Austrian brand?
- Yes. Red Bull originated in Austria, where Red Bull Energy Drink was launched in 1987. Red Bull GmbH is headquartered in Fuschl am See, Austria.
Who makes Red Bull Energy Drink?
- Red Bull GmbH makes and owns the Red Bull brand. Red Bull GmbH is a privately held Austrian company.
Is Red Bull publicly traded?
- No. Red Bull GmbH is privately held and is not a publicly traded company.
What is the difference between Red Bull Energy Drink and Red Bull Sugarfree?
- Red Bull Energy Drink and Red Bull Sugarfree are energy drink products in the Red Bull range. Red Bull Sugarfree is formulated without sugar, while the standard Red Bull Energy Drink contains sugar.
Where is Red Bull sold?
- Red Bull products were sold in 178 countries at the end of 2025. Availability and the product range can vary by market.
Sources: en.wikipedia.org: Red Bull, redbull.com: company profile, en.wikipedia.org: Red Bull GmbH, de.wikipedia.org, redbull.com: company profile, redbull.com: company profile, thebrandhopper.com, whobrands.com
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Sources: en.wikipedia.org
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Red Bull
50- Red Bull energy drinkBeverage โ Energy Drink
- Red Bull Strong SnuffOther - Tobacco Product (Snuff)
- Red Bull The Lilac Edition Sugarfree Energy DrinkBeverage โ Energy Drink
- Red Bull The White Edition energy drinkBeverage โ Energy Drink
- Red Bull Halfzware ShagOther โ Rolling Tobacco
- Red Bull White Edition energy drinkBeverage โ Energy Drink
- Red Bull Sugarfree Energy DrinkBeverage โ Energy Drink
- Red Bull Yellow Edition Energy DrinkBeverage โ Energy Drink
- Red Bull The Pink Edition Forest Fruit energy drinkBeverage โ Energy Drink
- Red Bull The Summer Edition Sudachi-Lime energy drinkBeverage โ Energy Drink
- Red Bull Dolomitenmann Event Merchandise T-shirtClothing โ Athletic T-shirt
- Red Bull Peach EditionBeverage โ Energy Drink
- Red Bull Racing Team FootwearOther โ Sports Apparel
- Red Bull Racing RB15 Aston Martin Honda Formula 1 model carOther โ Collectible Die-cast Model Car
- Red Bull Winter EditionBeverage โ Energy Drink
- Red Bull The Blue Edition (Blueberry)Beverage โ Energy Drink
- Red Bull The Spring Edition - Sugarfree Cherry BlossomBeverage โ Energy Drink
- Organics by Red Bull Simply ColaBeverage โ Soft Drink (Cola)
- Red Bull Sugarfree The Summer EditionBeverage โ Energy Drink
- Red Bull The Ice EditionBeverage โ Energy Drink
- Red Bull Energy Drink (The Edition)Beverage โ Energy Drink
- Red Bull The Winter Edition Fuji Apple Energy DrinkBeverage โ Energy Drink
- Red Bull The Spring Edition Kirsche-SakuraBeverage โ Energy Drink
- Red Bull The Spring EditionBeverage โ Energy Drink
and 26 more products