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Red Bull The Blue Edition (Blueberry)

ownerRed Bull GmbH (Austria)
originAustria
manufacturedPrimarily in Austria and Switzerland, but also produced in other locations

Red Bull is one of the most recognized beverage brands in the world, originating from Austria. The 'Blue Edition' specifically features a blueberry flavor, expanding the brand's core energy drink line. The product's journey began when Dietrich Mateschitz discovered Krating Daeng during travels in Thailand, subsequently adapting the formula for Western tastes and launching it in Austria in 1987.

Today, the brand maintains a unique ownership structure between the Mateschitz family and the Yoovidhya family. Most of the global production is centralized in modern bottling facilities located in Austria and Switzerland to ensure consistent quality across international markets. The brand is famous for its intensive marketing through extreme sports and high-profile sponsorships.

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