Red Bull White Edition energy drink

Red Bull is one of the world's most recognizable energy drink brands, known for its functional benefits and extensive sports marketing. The White Edition features a coconut and blueberry flavor profile, expanding beyond the original formula.

Inspired by an existing energy drink in Thailand called Krating Daeng, the brand was adapted for international markets and launched in Austria in 1987. Since then, it has grown into a global powerhouse. Manufacturing is concentrated heavily in the Alps region, specifically through a long-standing partnership with the Rauch fruit juice company, which operates canning facilities in Austria and Switzerland to ensure consistent quality and supply chain efficiency.