Red Bull The Lilac Edition Sugarfree Energy Drink

Red Bull The Lilac Edition Sugarfree is a limited/seasonal variation of the world-famous energy drink, featuring woodruff and pink grapefruit flavor (Waldmeister & Pink Grapefruit).

The Red Bull brand was co-founded in 1984 by Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya, inspired by Krating Daeng, an energy beverage created in Thailand. Red Bull modified the recipe to suit Western tastes and launched in Austria in 1987, rapidly growing into a global beverage icon.

Red Bull drinks sold across Europe and worldwide are predominantly canned and manufactured in Austria and Switzerland by bottling partners such as Rauch Fruchtsäfte. The brand remains privately owned by Red Bull GmbH, headquartered in Fuschl am See, Austria.