Made O'Meter
Discover where a brand or product originates
Red Bull The Ice Edition is a flavored energy drink featuring an 'Iced Vanilla' taste. The brand was originally inspired by the functional drink 'Krating Daeng' from Thailand, but it was refined and launched internationally by Austrian entrepreneur Dietrich Mateschitz in 1987.
Today, Red Bull is a dominant global brand, primarily manufactured in state-of-the-art facilities in Austria and Switzerland to ensure consistent quality through its 'wall-to-wall' production process. The company remains privately held and is one of the world's most recognizable energy drink brands, known for its extensive sponsorships in extreme sports and Formula 1.
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