Red Bull Energy Drink (The Edition)

Red Bull is one of the most recognizable beverage brands globally, originated by Dietrich Mateschitz in the mid-1980s. Finding inspiration from functional drinks in East Asia, he developed the formula and the unique marketing concept of Red Bull. The brand was officially launched in Austria in 1987.

Ownership today remains split between the Mateschitz family and the Yoovidhya family, the creators of the original Thai drink Krating Daeng. Manufacturing is centralized primarily in the Austrian Alps and Switzerland to ensure consistent water quality and production standards, from where it is exported to over 170 countries. The packaging shown features French labeling ('Canette', 'Recyclable à l'infini'), indicating it is destined for or produced in the French regional market.