Organics by Red Bull Simply Cola

Organics by Red Bull Simply Cola is a premium organic soft drink launched by the Austrian company Red Bull GmbH. Unlike the signature Red Bull Energy Drink, this product is a 100% natural cola that contains no artificial flavors, colors, or phosphoric acid. It was first introduced to the market in 2008 and later integrated into the 'Organics' line in 2019 to cater to the growing demand for natural and organic beverages.

The product is famously manufactured in the Austrian and Swiss Alps using local alpine water, following a "wall-to-wall" production philosophy to minimize its carbon footprint. While Red Bull was inspired by the Thai drink Krating Daeng, the Western brand Red Bull was co-founded in 1984 by Austrian entrepreneur Dietrich Mateschitz and Thai pharmacist Chaleo Yoovidhya.

Following the death of Dietrich Mateschitz in 2022, ownership of the company remains divided between the Yoovidhya family (51%) and Mark Mateschitz (49%). Despite the majority Thai ownership, the brand is culturally and operationally rooted in Austria, where its global headquarters are located in Fuschl am See.