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Who owns Orlando?

Orlando

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Brand origin
Spain
Main production
Several countries, incl. Spain

Orlando is a Spanish food brand best known for tomato sauces and tomato-based products. Orlando is ultimately owned by The Kraft Heinz Company, a publicly listed company headquartered in the United States.

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Updated: 23 September 2026 · Ownership verified: 13 September 2026 ·
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About Orlando

What is Orlando?

Orlando is a Spanish food brand focused mainly on tomato sauces and other prepared foods. Orlando is best known in Spain for tomate frito, a cooked tomato sauce made using a recipe with tomatoes, garlic and onions. The Kraft Heinz Company produces Orlando products at its facility in Alfaro, La Rioja.

Who owns Orlando?

Orlando is ultimately owned by The Kraft Heinz Company, according to Made O'Meter's ownership data verified on 13 September 2026. Heinz acquired Orlando in 1988. Heinz later merged with Kraft in 2015, creating The Kraft Heinz Company. The Kraft Heinz Company is a publicly listed company headquartered in the United States.

Where does Orlando come from?

Orlando originated in San Sebastián, Spain, in 1922. Salvatore Orlando founded the business as a producer and exporter of canned salted fish products. Orlando opened its plant in Alfaro, La Rioja, in 1961. Orlando launched its first tomato sauce in 1968, using its own recipe for fried tomato, garlic and onion.

What products does Orlando make?

Orlando makes tomato sauces, including tomate frito and spicy tomato sauce. Orlando also makes tomato-based cooking sauces and other prepared food products. The Orlando range has included products under the Orlando Creaciones line, such as sauces combining tomato with caramelised onion and shallot, roasted garlic and Mediterranean herbs, or roasted pepper and onion.

Frequently asked questions about Orlando

Is Orlando a Spanish brand?

Yes. Orlando originated in San Sebastián, Spain, in 1922. Orlando is owned today by The Kraft Heinz Company.

When did Orlando start making tomato sauce?

Orlando began making its well-known fried tomato sauce in 1968. The recipe used tomato, garlic and onion.

Where are Orlando products made?

Orlando products are made at The Kraft Heinz Company's facility in Alfaro, La Rioja, Spain. The facility has produced Orlando products since the brand moved there in 1961.

Does Orlando belong to Heinz?

Yes. Heinz acquired Orlando in 1988, and Orlando became part of The Kraft Heinz Company after Heinz merged with Kraft in 2015.

What is Orlando tomate frito?

Orlando tomate frito is a cooked tomato sauce made with a recipe based on tomato, garlic and onion. Orlando introduced the product in 1968.

Sources: kraftheinz.com: sobre nosotros, elespanol.com, investinspain.org: heinz, elpais.com, directoalpaladar.com, investinspain.org: heinz, just-food.com, kraftheinz.com: orlando

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Products from Orlando

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