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Discover where a brand or product originates

Lidl Orlando Cat Snacks

ownerThe Kraft Heinz Company (USA)
originSpain
manufacturedGermany

Orlando is a private-label brand created by the German discount supermarket giant Lidl. This specific product consists of cat treats packaged in a 350g plastic tub, designed to be fed as a supplement to a cat's regular diet according to the detailed feeding guide visible on the label. As a private label, the brand was developed internally by Lidl to provide cost-effective pet nutrition alternatives to name-brand competitors.

While Lidl operates thousands of stores across Europe and the United States, their pet food products like Orlando are primarily manufactured in Germany and surrounding European countries through various third-party contract manufacturers that specialize in pet nutrition. The brand remains under the ultimate ownership of the Schwarz Group, one of the world's largest retail corporations. This ownership structure allows for centralized quality control and distribution throughout the international Lidl retail network.

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