Made O'Meter
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Orlando is a private label brand primarily owned and distributed by the German supermarket giant Lidl. The "Gourmet" line represents a more premium selection within their pet food range, focusing on higher meat content and natural ingredients.
Originally developed in Germany as part of Lidl's strategy to provide affordable high-quality alternatives to major name brands, Orlando has become a staple in Lidl stores across Europe and the UK. While the brand is German in origin, manufacturing occurs in various locations throughout the European Union and beyond, depending on the specific product line and availability of regional suppliers. The ultimate owner, the Schwarz Group, remains one of the largest retail empires in the world, maintaining its headquarters in Neckarsulm, Baden-Württemberg.
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