Orlando Tomate Frito

Orlando is a legendary Spanish brand founded in San Adrián, Navarra, in 1922 by the Orlando family. Originally a seafood canning business, it pivoted to tomato sauce in the 1960s, creating the 'Tomate Frito' category which has since become a staple in Spanish households. The product is renowned for its specific cooking process where tomatoes are fried with oil, garlic, and onions to create a sweet, rich base for various Mediterranean dishes.

Today, the production remains deeply rooted in its local origin. The tomatoes used are primarily sourced from the fertile regions of La Rioja and Navarra, and the main manufacturing facility continues to operate in Alfaro, La Rioja. This local sourcing ensures the fresh and distinct flavor profile that characterizes the brand.

In terms of ownership, Orlando was acquired by the multinational food giant Kraft Heinz (formerly H.J. Heinz Company) in the 1990s. As of 2026, it remains a core brand within the Kraft Heinz portfolio for the European market. Despite its global corporate ownership, the brand maintains its Spanish identity and local manufacturing operations.