Orlando Dog Paté Beef (Vacuno/Vaca)

Orlando is a private label brand specialized in pet care products, primarily found in the European market. It is specifically designed and distributed as an exclusive label for the German international discount retailer Lidl. The product shown is a wet dog food paté formulated for adult dogs, featuring beef as a primary protein source.

As a private label, the manufacturing of Orlando products often utilizes various third-party pet food producers across Europe to ensure cost-efficiency and regional logistics, though a significant portion of production is centered in Germany where the parent company is based. The brand offers a wide range of pet nutrition solutions including dry food, wet trays, and snacks.

Ownership of the Orlando brand lies entirely with the Schwarz Gruppe, a multinational retail group that operates both Lidl and Kaufland. Headquartered in Neckarsulm, Baden-Württemberg, Germany, the Schwarz Gruppe is one of the world's largest retailers, focusing on providing high-quality private labels that compete with major international brands.