Orlando Chewing Sticks

Orlando is a well-known private label brand specializing in pet food and snacks, specifically designed for dogs. It is exclusively owned and distributed by the German retail giant Lidl. The brand offers a variety of wet and dry foods, as well as functional snacks like the chewing sticks shown in the image, which are often marketed for dental health and protein intake.

While Orlando is a German-born brand deeply tied to Lidl's corporate structure, its products are manufactured by various third-party pet food specialists across Europe to meet high supply demands. The ultimate ownership lies with the Schwarz Group, one of the largest retail groups in the world, which operates both Lidl and Kaufland. This ensures that the product maintains a balance between European quality standards and competitive pricing typical of supermarket private labels.