madeometer

Made O'Meter

Discover where a brand or product originates

Who owns Snickers?

Snickers

Made O'Meter is free and ad-free, built to keep ownership like this transparent.

Brand origin
United States
Main production
Several countries, incl. France

Snickers is a chocolate bar made with nougat, caramel and peanuts, covered in milk chocolate. Snickers is ultimately owned by Mars, Incorporated through Mars Wrigley.

snickers.com
Is the information about Snickers correct?
Updated: 23 September 2026 Β· Ownership verified: 13 September 2026 Β·
Share𝕏

Ownership chain

  1. BrandSnickersUnited States
  2. Mars Wrigley
  3. Ultimate ownerMars, IncorporatedUnited States

About Snickers

What is Snickers?

Snickers is a confectionery brand known for chocolate bars containing nougat, caramel and peanuts, covered in milk chocolate. Mars describes Snickers as one of its snack brands and states that Snickers products are enjoyed in more than 180 countries. Snickers is sold through its official website, snickers.com.

Who owns Snickers?

Snickers is ultimately owned by Mars, Incorporated, according to Made O'Meter's ownership data verified on 13 September 2026. The ownership chain is Snickers, Mars Wrigley, and Mars, Incorporated. Mars, Incorporated is headquartered in McLean, Virginia, and is a family-owned business.

Where does Snickers come from?

Snickers originated in the United States and was first manufactured in Chicago in 1930. The Snickers website says the first bar sold for five cents and was allegedly named after a horse. Snickers was called Marathon in the United Kingdom from 1967 or 1968 until 1990, when the name changed to Snickers.

What products does Snickers make?

Snickers makes chocolate bars and related confectionery products. Product varieties include Snickers Original, Snickers Almond, Snickers Peanut Butter, Snickers White Chocolate, Snickers Ice Cream and Snickers Crisp. Mars also lists Snickers among its broader snacking brands, alongside M&M'S, Twix, Milky Way, Skittles and Extra.

Frequently asked questions about Snickers

Does Snickers contain peanuts?

The original Snickers bar contains peanuts, nougat and caramel covered in milk chocolate. Some Snickers products have different recipes, so shoppers should check the package for ingredients and allergen information.

Is Snickers made by Mars?

Yes. Snickers is made within Mars Wrigley and is ultimately owned by Mars, Incorporated, which is a family-owned business.

When was Snickers first made?

The first Snickers bar was manufactured in Chicago in 1930. The product was initially sold for five cents.

Was Snickers ever called Marathon?

Yes. Snickers was sold as Marathon in the United Kingdom from 1967 or 1968 until 1990. The product was renamed Snickers to align with the international brand name.

Where are Snickers products sold?

Mars states that its Snickers products are enjoyed in more than 180 countries. Product availability and varieties differ by market.

Sources: mars.com: mars snacking, en.wikipedia.org: Snickers, mars.com: all brands, mars.com: our brands, en.wikipedia.org: Mars Inc., mars.com: history, mars.com: snickersr prepared satisfy something big, historyoasis.com

Get news about brands and owners

We only write when there is something worth telling about who owns what, and you can unsubscribe at any time.

Sources: mars.com: Mars 115 Still 16x9 v2.png, mars.com: Snickers History.png

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Snickers

28

and 4 more products

Alternatives to Snickers

Brands in the same category that are not American-owned:

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

2025 i7even ApS Copenhagen Denmark - All rights reserved. Concepts and methods used in this app may not be reproduced without permission

MagazinePartnerships