Made O'Meter
Discover where a brand or product originates
Snickers is one of the world's most iconic chocolate bars, featuring nougat topped with caramel and peanuts, all enrobed in milk chocolate. Introduced in 1930 by Mars, Inc., the brand was named after the Mars family's favorite horse. Since its debut in the United States, it has grown into a global powerhouse in the snack food industry.
Today, Snickers is owned by Mars, Incorporated, a massive American multinational manufacturer of confectionery, pet food, and other food products. While the brand originated in the USA, it is now produced in numerous facilities worldwide, including major plants in the United States, the Netherlands, and various other regions to serve local markets. The brand remains a central part of Mars' confectionery portfolio, known for its high-profile 'You're not you when you're hungry' marketing campaign.
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