Made O'Meter
Discover where a brand or product originates
Snickers is one of the world's most iconic chocolate bars, consisting of a satisfying blend of nougat, peanuts, and caramel enrobed in milk chocolate. The brand was originally created by Frank C. Mars in 1930 in Chicago, USA, and famously named after the Mars family's favourite horse. For decades, the product held a unique place in the British and Irish markets where it was marketed under the name 'Marathon' to avoid confusion with local terminology, until a global brand unification in 1990 brought the Snickers name to the UK packaging.
Today, the manufacturing of Snickers is a global operation to ensure freshness across different regions. For the UK market, production is primarily centered at the historic Mars facility in Slough, Berkshire. However, due to its massive global demand, the product is also manufactured at various major hubs including Waco, Texas (USA), Veghel (Netherlands), and Jiaxing (China).
The brand remains a flagship asset of Mars, Incorporated, which continues to be a privately held, family-owned business headquartered in the United States. As of 2026, Mars has further solidified its position as a global snacking powerhouse through significant strategic expansions, maintaining its commitment to global quality standards while staying true to its original recipes.
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