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Brand origin
Italy
Main production
Several countries, incl. Italy

Kinder is an Italian confectionery brand created by Michele Ferrero in Alba in 1968. Kinder is ultimately owned by Ferrero International S.A., the family-owned Luxembourg-headquartered parent of the Ferrero Group.

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Updated: 7 October 2026 · Ownership verified: 13 September 2026 ·
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About Kinder

What is Kinder?

Kinder is a confectionery brand created by Ferrero for children and families. Michele Ferrero developed Kinder Chocolate in Alba, Italy, in 1968, and Ferrero introduced the product to the Italian and German markets that year. Kinder Chocolate combines a milk chocolate coating with a creamy milk filling. Ferrero later expanded Kinder into chocolate bars, filled treats, eggs containing toys, cereal products, and seasonal confectionery. Kinder is one of the Ferrero Group’s principal brands. Ferrero also owns brands including Nutella, Ferrero Rocher, and Tic Tac. Ferrero describes its portfolio as comprising more than 35 brands sold in more than 170 countries as of 2026. The word “kinder” is German for “children.” Ferrero used the name for a product range developed in Italy and first launched in Italy and Germany. The German name does not mean that Kinder originated in Germany.

Who owns Kinder?

Kinder is ultimately owned by Ferrero International S.A., according to Made O’Meter’s ownership data verified on 13 September 2026. Ferrero International S.A. is headquartered in Luxembourg and is the ultimate owner identified for the Kinder brand. Ferrero is a family-owned company. The Ferrero Group began in Alba, Piedmont, Italy, in 1946 and remains controlled as a family business. Giovanni Ferrero is identified as president of Ferrero International S.A. Kinder is not owned by Nestlé. Ferrero owns Kinder, as well as other confectionery brands in its portfolio. The Kinder name covers several Ferrero products, including Kinder Chocolate, Kinder Bueno, Kinder Joy, and Kinder Surprise. Ferrero’s corporate headquarters are in Alba, Piedmont, Italy, while the ultimate owner recorded for Kinder, Ferrero International S.A., is headquartered in Luxembourg. These are different corporate location descriptions and do not change the recorded ultimate ownership.

Where does Kinder come from?

Kinder originated in Alba, Italy, in 1968. Michele Ferrero created Kinder Chocolate there after developing a chocolate product for children. Ferrero introduced Kinder Chocolate to the Italian and German markets in 1968. Kinder Chocolate was launched on 24 October 1968, according to the cited product history. The original product combined chocolate intended for children with a milk filling intended to reassure mothers. Ferrero had already expanded beyond Italy before Kinder was introduced. Ferrero opened its first factory outside Italy in Germany in 1956 and followed it with a factory in France. Kinder therefore began as an Italian product with an early presence in both Italy and Germany. Ferrero introduced Kinder Surprise in 1974. Michele Ferrero adapted the Italian Easter tradition of a chocolate egg containing a surprise so that the product could be enjoyed throughout the year. Kinder Surprise contained an educational toy and was designed to encourage children and parents to play together. The Kinder range expanded after the launch of Kinder Chocolate. Products later associated with the range included Kinder Brioss, Kinder Cereal, Kinder Colazione, Kinder Delice, Kinder Bueno, Kinder Fetta al Latte, Kinder Pingui, and Kinder Paradiso.

What products does Kinder make?

Kinder makes chocolate bars, filled chocolate products, chocolate eggs with toys, cereal products, cakes, and seasonal confectionery. The exact selection varies by country. Kinder Chocolate is the original product. It is a milk chocolate bar with a creamy milk filling and was created by Michele Ferrero in 1968. Kinder Surprise is a chocolate egg containing a surprise toy. Ferrero introduced Kinder Surprise in 1974 after adapting an Italian Easter custom for year-round consumption. Kinder Joy is a related egg-shaped product that entered the United States before Kinder Chocolate. The product is part of the Kinder portfolio sold by Ferrero. Kinder Bueno is a filled wafer product covered with chocolate. Ferrero introduced Kinder Bueno in the United States in 2019. Other products associated with Kinder include Kinder Brioss, Kinder Cereal, Kinder Colazione, Kinder Delice, Kinder Fetta al Latte, Kinder Pingui, and Kinder Paradiso. Ferrero also sells seasonal Kinder products and introduced seasonal products in the United States beginning in 2020. Kinder Bueno ice cream is a frozen dessert product using the Kinder Bueno name in markets where Ferrero licenses or sells that product. Product availability and formulation can differ by country, so a Kinder Bueno ice cream product sold in one market does not necessarily have the same distribution or ingredients as products sold elsewhere.

Why was Kinder not sold in the USA for many years?

Kinder was not absent from the United States permanently, but several major Kinder products entered the U.S. market later than in Europe. Kinder Joy entered the United States five years before Kinder Chocolate, and Kinder Bueno was introduced there in 2019. Ferrero began introducing seasonal Kinder products in the United States in 2020. Ferrero brought Kinder Chocolate to the United States in 2023, 55 years after Michele Ferrero created it in Alba. Kinder Chocolate was available in U.S. stores from August 2023. Ferrero stated that the U.S. version was identical to the versions sold in other countries rather than being reformulated specifically for the United States. A common source of confusion is the difference between Kinder Surprise and Kinder Joy. Kinder Surprise places the toy inside the chocolate egg, while Kinder Joy separates the confectionery portion from the toy in two halves. The products are not the same product, even though both are associated with the Kinder name.

Is Kinder a German or Italian brand?

Kinder is an Italian brand created by Ferrero in Alba, Italy, in 1968. Ferrero introduced Kinder Chocolate to both Italy and Germany in the same year. The name “Kinder” is German, and Germany was one of the first markets for Kinder Chocolate. The brand’s origin, however, is Italian because Michele Ferrero developed the product in Alba and Ferrero created the brand there. Ferrero later expanded Kinder internationally. Ferrero says its products are sold in more than 170 countries as of 2026. Kinder is therefore an Italian-origin brand with a global market.

Where is Kinder made and sold?

Kinder products are sold in more than 170 countries through the Ferrero Group’s international operations. Production can vary by product and market, so the manufacturing country printed on a package is the relevant source for a particular item. Ferrero opened its first factory outside Italy in Germany in 1956, before the Kinder brand was introduced. Ferrero subsequently expanded its manufacturing network across Europe and other regions. Ferrero began importing and distributing Kinder products in Argentina in 1993. Kinder Huevo reached the Argentine market in 1994, and Kinder Chocolate was added there by the end of that year. Kinder Bueno entered Argentina in 1995. Ferrero inaugurated a production plant in Los Cardales, Argentina, in 1996. The plant subsequently supplied Argentina and other countries in the region with Ferrero products. In the United States, Kinder Joy arrived first, followed by Kinder Bueno in 2019, seasonal products in 2020, and Kinder Chocolate in 2023. The U.S. product range is therefore the result of several separate introductions rather than one launch of every Kinder product.

What is Kinder Chocolate?

Kinder Chocolate is a milk chocolate bar with a creamy milk filling created by Michele Ferrero in Alba, Italy, in 1968. Ferrero introduced Kinder Chocolate to Italy and Germany in 1968. The product was designed as chocolate for children with a milk filling intended to reassure mothers. Kinder Chocolate became the first product in the wider Kinder family and remained one of the range’s principal products. Ferrero introduced Kinder Chocolate in the United States in 2023. The U.S. launch followed the earlier U.S. introductions of Kinder Joy, Kinder Bueno, and seasonal Kinder products. Ferrero stated that the U.S. Kinder Chocolate bars were identical to those sold in other countries. Kinder Chocolate is different from Kinder Bueno. Kinder Chocolate is a milk chocolate bar with a milk filling, while Kinder Bueno is a filled wafer covered with chocolate.

What is Kinder Bueno?

Kinder Bueno is a Kinder product made from a filled wafer covered with chocolate. It is owned by Ferrero as part of the Kinder product range. Ferrero introduced Kinder Bueno in the United States in 2019. Kinder Bueno entered the Argentine market in 1995. Other Kinder products, including Kinder Chocolate and Kinder Joy, have different product formats and launch histories. The phrase “who owns Kinder Bueno” has the same answer as “who owns Kinder” because Kinder Bueno is a product within the Ferrero-owned Kinder portfolio. The ultimate owner recorded for the Kinder brand is Ferrero International S.A.

What is Kinder Joy and how is it different from Kinder Surprise?

Kinder Joy is a Ferrero product in the Kinder portfolio that entered the United States before Kinder Chocolate. Kinder Surprise is a separate Kinder product introduced in 1974 after Michele Ferrero adapted an Italian Easter tradition. Kinder Surprise contains a chocolate egg with a surprise toy inside. Kinder Joy uses a different format that separates the confectionery from the toy. This distinction explains why Kinder Joy became available in the United States even though consumers often associate the Kinder name with Kinder Surprise. Both products are owned by Ferrero through the Kinder brand portfolio. The product names, formats, and market availability can differ by country.

What does Kinder have to do with Kinder Morgan, Kinder Farms, and Kinder seasoning?

Kinder Morgan, Kinder Farms, and Kinder seasoning are not identified as Kinder confectionery products in the Ferrero Kinder portfolio. The Ferrero-owned Kinder brand covers confectionery products such as Kinder Chocolate, Kinder Surprise, Kinder Joy, and Kinder Bueno. Kinder Morgan is a separate name associated with an energy infrastructure company, not a Ferrero chocolate product. Kinder Farms and Kinder seasoning likewise do not refer to the Ferrero Kinder confectionery range. A search for “Kinder” can therefore return unrelated businesses or products that share the same word.

Frequently asked questions about Kinder

Is Kinder owned by Nestlé?

No. Kinder is ultimately owned by Ferrero International S.A., and Ferrero is a family-owned company. Nestlé does not own the Kinder brand.

Who owns Kinder Chocolate?

Ferrero International S.A. ultimately owns Kinder Chocolate through the Kinder brand portfolio. Michele Ferrero created Kinder Chocolate in Alba, Italy, in 1968.

Who owns Kinder Bueno?

Ferrero International S.A. ultimately owns Kinder Bueno through the Kinder brand portfolio. Ferrero introduced Kinder Bueno in the United States in 2019.

Who owns Kinder eggs?

Ferrero International S.A. ultimately owns Kinder egg products sold under the Kinder name, including Kinder Surprise and Kinder Joy. Ferrero introduced Kinder Surprise in 1974 after adapting an Italian Easter tradition.

Is Kinder chocolate German?

Kinder Chocolate is Italian in origin, not German. Michele Ferrero created Kinder Chocolate in Alba, Italy, and Ferrero introduced it in Italy and Germany in 1968.

When did Kinder Chocolate come to the United States?

Ferrero introduced Kinder Chocolate in the United States in 2023. Kinder Joy had entered the U.S. market five years earlier, and Kinder Bueno arrived in 2019.

What does Kinder mean?

“Kinder” is the German word for “children.” Ferrero used the German name for an Italian-origin product first introduced in Italy and Germany.

What is Kinder seasoning?

Kinder seasoning is not identified as a product in Ferrero’s Kinder confectionery portfolio. The Ferrero Kinder range consists of confectionery products such as chocolate bars, filled treats, and chocolate eggs.

Sources: ferrero.com: kinder, ferrero.com: kinder, kinder.com: our story, prnewswire.com: global fan favorite kinder chocolate makes official us debut following success of kinder joy and kinder bueno 301969109.html, kinder.com: 525, kinder.com: the kinder story, prnewswire.com: ferrero debuting kinder chocolate and other new products at the 2023 sweets snacks expo 301830870.html, kinder.com: our story, ferrero.com: kinder, kinder.com: the kinder story, ferrero.com: a story of a family, en.wikipedia.org, encyclopedia.com, ferrero.com: a story of a family, fooddive.com, britannica.com, gestion.pe, ferrero.com: we began as a family company we still are, forbes.com

Kinder in the Magazine

Sources: ferrero.com, en.wikipedia.org

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Kinder

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