Made O'Meter
Discover where a brand or product originates
Snickers is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. It was introduced by Mars, Incorporated in 1930 and named after the Mars family's favorite horse. Initially marketed as 'Marathon' in the UK and Ireland, the name was changed to Snickers in 1990 to align with the global brand. Snickers is widely considered the bestselling candy bar in the world, with annual global sales over $380 million. The primary owner of Snickers is the American company Mars, Incorporated, which also owns other popular brands like M&M's and Twix.
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