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Brand origin
United Kingdom
Main production
Several countries, incl. United Kingdom

KitKat is a chocolate-covered wafer bar created by Rowntree’s in York, England, in 1935. KitKat is ultimately owned by Nestlé S.A., a publicly listed Swiss company, while Hershey makes and distributes KitKat in the United States under licence.

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Updated: 27 October 2026 · Ownership verified: 13 September 2026 ·
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About KitKat

What is KitKat?

KitKat is a chocolate-covered wafer confectionery brand created by Rowntree’s in York, England, in 1935. The standard product consists of layered wafer covered in chocolate and is designed to be separated into individual fingers. Nestlé describes KitKat as its leading confectionery brand by revenue and brand value in 2025. KitKat products were sold in more than 85 countries and more than five billion bars were sold annually in 2025. KitKat is a candy or confectionery product rather than a plain chocolate bar. The wafer gives KitKat a different structure from solid chocolate products. The product is commonly sold in two-finger and four-finger formats, alongside larger and locally developed variants. The official KitKat website is kitkat.com. The name is generally written as one word, KitKat, although Rowntree’s used the earlier forms Kit-Cat and Kit Cat before the modern brand name became established.

Who owns KitKat?

KitKat is ultimately owned by Nestlé S.A., according to Made O’Meter’s ownership data verified on 13 September 2026. Nestlé S.A. is headquartered in Switzerland and is a publicly listed company. Nestlé acquired Rowntree Mackintosh in 1988. That transaction brought the KitKat brand outside the United States into Nestlé’s portfolio. Nestlé’s enhanced offer valued Rowntree at £2.55 billion, approximately $4.5 billion at the time. During the takeover battle, Nestlé also acquired Jacobs Suchard’s 28.4 percent stake in Rowntree for £690 million, helping Nestlé control approximately 51 percent of Rowntree’s stock. KitKat is therefore a Nestlé brand globally, but the United States has a separate manufacturing and distribution arrangement. Rowntree’s made a long-term agreement with Hershey Foods Corporation in 1970 to market and eventually manufacture some Rowntree products, including KitKat, in the United States. Hershey’s current FAQ states that Hershey is licensed by Société des Produits Nestlé S.A. to manufacture and distribute KitKat products in the United States. Hershey is not the ultimate owner of the KitKat brand. Hershey holds United States rights under licence, while Nestlé owns the brand internationally, subject to that longstanding United States arrangement.

Where does KitKat come from?

KitKat originated in the United Kingdom. Rowntree’s created the product at its factory in York, England, in 1935 after an employee suggested making a chocolate bar suitable for a worker’s packed lunch. Rowntree’s first launched the bar in September 1935 in London and southeast England. The original name was Rowntree’s Chocolate Crisp. The product used wafer covered with chocolate, which allowed Rowntree’s to make a lunch-sized chocolate product without using a solid block of chocolate. Rowntree’s added the KitKat name and logo to the product in 1937. The product was then renamed KitKat Chocolate Crisp. Rowntree’s had registered the names Kit-Cat and KitKat as early as 1911 and had used the Kit Cat name for a boxed chocolate assortment in the 1920s. Rowntree’s changed the recipe to dark chocolate and used a blue wrapper in 1941 because wartime shortages affected the availability of ingredients. KitKat first appeared on television in 1955. The advertising slogan Have a break, have a KitKat began in 1957. Nestlé reports that sales increased by one-quarter after the slogan was introduced. Rowntree’s merged with John Mackintosh and Sons in 1969 to form Rowntree Mackintosh Confectionery. Nestlé acquired Rowntree Mackintosh in 1988. This acquisition transferred ownership of KitKat outside the United States from Rowntree Mackintosh to Nestlé.

What products does KitKat make?

KitKat makes chocolate-covered wafer products in multiple sizes, recipes and formats. The best-known formats divide into individual fingers that can be broken apart. Product ranges vary by country. Nestlé introduced KitKat Chunky in 1999. KitKat Chunky uses a larger single wafer format and became a major product launch for the brand. Nestlé later introduced products including KitKat ice cream, KitKat Chocolatory products and KitKat made with ruby chocolate. Nestlé Professional lists KitKat Vegan among the brand’s product developments launched in 2021. KitKat has also used local product development to serve different markets. Japan has a dedicated KitKat history and product operation, and Nestlé launched its first KitKat Chocolatory there in 2014. The international range includes products that are not available in every country. KitKat is not a single recipe worldwide. Ingredients, chocolate recipes, sizes, fillings and claims can differ by market. A shopper should use the package for the country where the product was purchased when checking ingredients, allergens, dietary suitability or certification.

How is KitKat made and where is KitKat manufactured?

KitKat is made by combining layers of wafer with chocolate or a chocolate-based coating. Nestlé’s York site in England remains a major KitKat manufacturing and development location. Nestlé reported in 2015 that its York site made three million KitKats per day. Nestlé’s 2025 account said that the York factory could make up to four million KitKats per day and that York remained the home of the brand’s research, development and manufacturing activity. KitKat has also been manufactured in other countries. Nestlé reported in 2015 that KitKat was manufactured in 14 countries and sold in more than 70 territories. Nestlé’s historical list of production countries included the United Kingdom, Egypt, Canada, Australia, New Zealand, Algeria, South Africa, Germany, Japan, China, Malaysia, India, Turkey, Venezuela, Spain, Mexico and Bulgaria, although production arrangements can change over time. In the United States, KitKat is made under licence by the H.B. Reese Candy Company, a division of Hershey. The United States arrangement dates back to Rowntree’s agreement with Hershey in 1970. United States production therefore does not change Nestlé’s status as the ultimate owner of the KitKat brand.

Is KitKat British, American or Japanese?

KitKat is British by origin, Swiss-owned today and made under licence by Hershey in the United States. Rowntree’s created KitKat in York, England, in 1935, making the brand British in origin. KitKat became part of Nestlé when Nestlé acquired Rowntree Mackintosh in 1988. Nestlé S.A. is headquartered in Switzerland, so the current ultimate owner is Swiss rather than British or American. KitKat is not originally Japanese, although Japan is an important KitKat market with its own product history and locally developed varieties. Nestlé’s Japanese history records that Nestlé took over the KitKat business after acquiring Rowntree and later produced KitKat at the Nestlé Kasumigaura factory through a Japanese joint company. KitKat is not an American brand, although Hershey manufactures and distributes KitKat in the United States under licence. The answer to who owns KitKat in the United States is therefore divided by function. Nestlé owns the brand, while Hershey holds the United States licence for manufacture and distribution.

Is KitKat real chocolate, gluten free or halal?

KitKat is a chocolate-covered wafer confectionery product, but the exact chocolate, wafer ingredients and dietary status depend on the market and product variant. KitKat products should not be treated as having one universal ingredient formula. KitKat is generally not gluten free because the wafer commonly contains wheat flour. United States Hershey KitKat ingredient information identifies wheat flour among the ingredients and lists wheat as an allergen. Recipes can differ between countries, so packaging remains the relevant source for a particular bar. KitKat halal status depends on the country, recipe, facility and certification shown on the package. Some KitKat products and markets carry halal certification, while a product sold elsewhere may have different ingredients or certification. A shopper asking whether KitKat is halal in the United States should check the specific United States package or contact Hershey for the product concerned. KitKat contains common allergens in many versions, including wheat, milk and soy. The exact allergen statement can change by product and market. Consumers with allergies or dietary restrictions should read the current package label before eating a KitKat product.

How has KitKat changed over time?

KitKat changed from Rowntree’s Chocolate Crisp into a global Nestlé confectionery brand through changes in naming, recipe, advertising, ownership and product format. The original product launched in 1935 as Rowntree’s Chocolate Crisp. Rowntree’s added the KitKat name and logo in 1937. Wartime shortages led to a dark-chocolate recipe and blue wrapper in 1941. The product returned to a red wrapper after the wartime period, and Rowntree’s launched a limited five-finger KitKat bar in 1973 while replacing the cream-and-red wrapper with a bright red-and-white design. Television advertising began in 1955. The Have a break, have a KitKat slogan began in 1957. Rowntree’s merged with John Mackintosh and Sons in 1969, and the resulting Rowntree Mackintosh business agreed to work with Hershey in the United States in 1970. Nestlé acquired Rowntree Mackintosh in 1988. Nestlé introduced KitKat Chunky in 1999 and later expanded the range into ice cream, ruby chocolate, vegan products and premium Chocolatory formats. Nestlé states that KitKat has used cocoa sourced through the Nestlé Cocoa Plan and that the brand became the first global chocolate brand to source 100 percent of its cocoa through that programme.

How large is KitKat today?

KitKat was sold in more than 85 countries and more than five billion bars were sold annually in 2025. Nestlé described KitKat as its leading confectionery brand by revenue and brand value in that year. Nestlé’s International Travel Retail history states that KitKat was present in more than 80 countries and that Guinness World Records certified KitKat in 2010 as the world’s most global brand because it was sold in more countries than any other brand that year. Nestlé reported in 2015 that more than 17 billion KitKat fingers were eaten worldwide each year. Nestlé also reported that the York site made three million KitKats per day in 2015. These figures describe different periods and measures, so they should not be combined as one current production total. Nestlé reported 13.8 percent three-year average organic growth for KitKat in 2025. Organic growth is a sales growth measure that excludes the effects of acquisitions, disposals and currency movements.

Frequently asked questions about KitKat

Is KitKat owned by Nestlé or Hershey?

KitKat is owned by Nestlé S.A. Hershey manufactures and distributes KitKat in the United States under licence, but Hershey is not the ultimate owner of the brand.

Who owns KitKat in the United States?

Nestlé owns the KitKat brand in the United States, while Hershey holds the licence to manufacture and distribute KitKat there. The arrangement originated with Rowntree’s 1970 agreement with Hershey.

Is KitKat a British or American product?

KitKat is British by origin because Rowntree’s created the product in York, England, in 1935. KitKat is Swiss-owned today through Nestlé, and Hershey makes the United States version under licence.

Is KitKat made by Nestlé?

KitKat is made by Nestlé in many markets, including at Nestlé’s York site in England. In the United States, KitKat is made and distributed by Hershey under licence from Nestlé.

Is KitKat gluten free?

Standard KitKat products are generally not gluten free because the wafer commonly contains wheat flour. Ingredients and allergen statements vary by product and country, so the package for the specific bar should be checked.

Is KitKat halal in the United States?

Halal status depends on the specific United States product and its certification. Shoppers should check the current package or confirm with Hershey because recipes, facilities and certification can differ between products.

Is KitKat Japanese?

KitKat is not Japanese by origin. Rowntree’s created KitKat in England, but Japan has a significant KitKat market with locally developed products and a dedicated product history.

What did Nestlé own before it owned KitKat?

Rowntree’s created KitKat, and Rowntree’s later became part of Rowntree Mackintosh Confectionery after merging with John Mackintosh and Sons in 1969. Nestlé acquired Rowntree Mackintosh in 1988 and thereby acquired KitKat outside the United States.

Sources: nestle.com: kitkat, kitkat.nestle.jp, nestle.co.uk: kitkat celebrating 90 years, nestleprofessional.com, nestle.co.uk: nestlecelebratesthe75thyearofkitkat, nestle.co.uk: kitkat made in great britain bbc two, nestle.co.uk: happy 80th birthday kitkat, nestle.com: kitkat chocolate f1 car production, nestle.com: nestle company history, nestle.com: 90 years chocolate kitkat breaks, latimes.com: la xpm 1988 04 27 fi 1602 story.html, latimes.com: la xpm 1988 06 25 fi 4806 story.html, en.wikipedia.org: Kit kat, nytimes.com, en.wikipedia.org: Rowntree's, rowntreesociety.org.uk: rowntree mackintosh ltd 2, nestle.co.uk: kitkat turns 80, snackhistory.com, bbc.com, nestletravelretail.com, rowntreesociety.org.uk: rowntree mackintosh ltd 2

KitKat in the Magazine

Sources: en.wikipedia.org, nestle.com

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