- Brand origin
- United States
- Main production
- Several countries, incl. Germany
Swiffer is an American household cleaning products brand focused on floor cleaning, dusting, and related cleaning systems. Swiffer is ultimately owned by The Procter & Gamble Company, a publicly listed company headquartered in the United States.
swiffer.comAbout Swiffer
What is Swiffer?
Swiffer is a household cleaning products brand manufactured by The Procter & Gamble Company. Swiffer products use cleaning tools and replaceable cloths, pads, or cleaning solutions for tasks such as sweeping, mopping, and dusting. The brand has expanded into products including Swiffer Sweeper, Swiffer WetJet, and Swiffer Dusters.
Who owns Swiffer?
Swiffer is ultimately owned by The Procter & Gamble Company, according to Made O'Meter's ownership data verified on 13 September 2026. The Procter & Gamble Company is a publicly listed company headquartered in the United States. The ownership data identifies The Procter & Gamble Company as Swiffer's ultimate owner.
Where does Swiffer come from?
Swiffer originated in the United States and was launched by Procter & Gamble in 1999. Procter & Gamble developed Swiffer as a new home cleaning product line based on a fast-cleaning design approach. The original product was introduced as an alternative to conventional mops and brooms.
What products does Swiffer make?
Swiffer makes dry and wet floor cleaning systems, dusters, and related cleaning refills. Named products include Swiffer Sweeper, Swiffer Sweeper Heavy Duty, Swiffer WetJet, Swiffer Dusters, Swiffer 360° Dusters, Swiffer Dusters Extender, and Swiffer Sweep + Mop Deluxe. Swiffer products combine reusable handles or devices with disposable cleaning cloths, pads, or other refills.
Frequently asked questions about Swiffer
Is Swiffer made by Procter & Gamble?
- Yes. Swiffer is manufactured by The Procter & Gamble Company, which is also Swiffer's ultimate owner.
When was Swiffer launched?
- Swiffer was launched in the United States in 1999. The first product line focused on quick floor cleaning with a cleaning tool and replaceable cloths.
What does Swiffer WetJet do?
- Swiffer WetJet is a wet floor cleaning system. The product uses a powered spray mechanism, a cleaning solution, and a replaceable pad.
Are Swiffer products reusable?
- Swiffer handles and certain cleaning devices are designed for repeated use. Swiffer cloths, pads, and some other cleaning components are replaceable refills.
Does Swiffer make dusting products?
- Yes. Swiffer makes dusting products under the Swiffer Dusters range, including Swiffer 360° Dusters and Swiffer Dusters Extender.
Sources: en.wikipedia.org, epam.com, us.pg.com, pgpro.com, laopinion.com, nottinghamspirk.com, food52.com, smartbrief.com
Sources: en.wikipedia.org
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Swiffer
28- Swiffer DusterCleaning product – Dusting and floor care accessories
- Swiffer Piumino DusterCleaning product – Household Duster
- Swiffer Duster KitCleaning product – Duster kit
- Swiffer Sweeper Wet KitCleaning product – Floor mop and wet cleaning cloths
- Swiffer Sweeper Dry KitCleaning product – floor mop and sweeper kit
- Swiffer Sweeper and DusterCleaning product – surface cleaner and floor care system
- Swiffer Dry sweeping clothsCleaning product – floor care and dusting
- Swiffer Duster and Floor MopsCleaning product – Surface cleaner and dusters
- Swiffer Sweeper Floor Cleaning SystemCleaning product – surface cleaner and mop
- Swiffer XXL Duster KitCleaning product – Duster
- Swiffer Cleaning SystemCleaning product – floor care and dusting tools
- Swiffer Duster NachfüllerCleaning product – Dusting cloths/refills
- Swiffer Duster Starter KitCleaning product – Dusters
- Swiffer Duster StaubmagnetCleaning product – dusting cloths
- Swiffer cleaning tools and refillsCleaning product – Floor and surface cleaning systems
- Swiffer Wet RefillsCleaning product – floor wipes
- Swiffer Wet Floor WipesCleaning product – surface cleaner
- Swiffer DustersCleaning product – disposable dusters
- Swiffer Dusters and SweepersCleaning product – surface cleaner and dusting tools
- Swiffer Duster and SweeperCleaning product – household cleaning tools and supplies
- Swiffer duster and mopCleaning product – floor and surface cleaning system
- Swiffer dusters and mopsCleaning product – floor and surface cleaning system
- Swiffer Dry Clean & Fresh refillsCleaning product – dry floor wipes
- Swiffer cleaning productsCleaning product – household cleaning tools and accessories
and 4 more products