Swiffer Duster

Swiffer is a well-known brand of cleaning products invented and originally launched by Procter & Gamble (P&G). The brand revolutionized home maintenance upon its introduction in the late 1990s by focusing on disposable, high-convenience cleaning tools using electrostatic technology to trap dust and allergens.

Today, Swiffer products are manufactured in various locations worldwide, including the United States, Canada, and several European countries, to supply global markets. The brand remains a core part of the P&G portfolio, benefiting from its parent company's extensive distribution network and research facilities. As a staple in the household care industry, Swiffer continues to evolve with new formulations and environmentally conscious initiatives under the leadership of one of the world's largest consumer goods corporations.