Swiffer Duster and Sweeper

Swiffer is a globally recognized brand of cleaning products that revolutionized household maintenance since its launch in 1999. Originally developed by the American multinational consumer goods giant Procter & Gamble (P&G), Swiffer was designed to offer a 'new way to clean' by introducing disposable cloths that use electrostatic action to trap dust and hair.

The brand's product line has expanded from simple dry sweepers to include wet mops (WetJet), dusters, and specialized hardwood cleaners. Manufacturing for Swiffer products takes place across multiple countries to support international distribution, with major production facilities located in North America and Europe to serve their respective markets. As an integral part of the P&G portfolio, the brand benefits from extensive research and development resources based in the United States, maintaining its position as a market leader in the cleaning supplies industry.