Swiffer Cleaning System

Swiffer is a world-renowned brand of cleaning products that revolutionized home maintenance with its 'trap and lock' technology. Launched in 1999, it was initially developed by Procter & Gamble's research and development teams to provide a modern alternative to traditional mops and brooms. The product line has since expanded from basic dry cloths to include wet mopping pads, duster tools, and specialized steam mops.

While the brand originated in the United States, manufacturing is distributed globally to serve various international markets. Most of the plastic handles and mechanical components are produced in North America and Asia, while the fiber-based cloths and chemical cleaning solutions are manufactured in various P&G facilities worldwide to minimize logistics costs. The brand remains a cornerstone of the P&G Home Care portfolio, maintaining its position through continuous innovation in synthetic fiber technology and scent profiles.