Swiffer Sweeper and Duster

Swiffer is a globally recognized brand of cleaning products that revolutionized home maintenance since its introduction in the late 1990s. Originally developed by Proctor & Gamble, the brand is famous for its disposable cloth and pad systems that utilize electrostatic properties or wet cleaning solutions to trap dust and dirt more effectively than traditional methods.

Today, Swiffer products are manufactured in multiple locations worldwide, including major facilities in the United States and various regions within Europe and Asia to meet local demand. As a flagship brand under the Procter & Gamble (P&G) portfolio, it benefits from extensive research and development resources.

Ownership remains strictly with Procter & Gamble, an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. P&G continues to drive the innovation for Swiffer, expanding the product line to include automated vacuum systems, steam mops, and advanced microfiber technology.