Swiffer Dusters and Sweepers

Swiffer is a world-renowned brand of cleaning products that revolutionized home maintenance with its line of disposable cloths and innovative dusting tools. Launched globally in 1999, it quickly became a household staple by offering a quick and effective alternative to traditional mops and brooms.

The brand has its roots in the United States, where it was developed by the consumer goods giant Procter & Gamble (P&G). Since its inception, Swiffer has expanded its product range to include the WetJet, Dusters, and Heavy Duty Sweepers, maintaining its position as a market leader through continuous innovation in dry and wet cleaning technologies.

While the brand originated in the US, manufacturing is distributed globally to serve various regional markets efficiently. Swiffer remains a core pillar of Procter & Gamble's Home Care division, benefiting from the extensive R&D and global distribution network of its parent company.