Swiffer Dry sweeping cloths

Swiffer Dry swept onto the scene in 1999, revolutionizing the household rituals of millions by replacing the traditional broom and dustpan with electrostatic technology. Developed by the American consumer goods giant Procter & Gamble (P&G), the product was born from a desire to modernize home maintenance through a 'fast clean' philosophy. While the concept of dry electrostatic cleaning was inspired by similar tools appearing in the Japanese market in the mid-1990s, P&G engineers and design partners at EPAM Continuum refined the technology to create the global household staple known today.

The brand operates on a successful 'razor-and-blades' business model, where consumers purchase a durable handle once and repeatedly buy disposable dry or wet refills. This strategy has turned Swiffer into a billion-dollar brand for P&G. Production of Swiffer cloths and handles is distributed globally to accommodate its massive international presence, with manufacturing facilities located in the United States, China, and the Dominican Republic, among others, to serve regional markets efficiently.

Today, Swiffer remains a cornerstone of Procter & Gamble's Home Care division. As of 2026, P&G continues to hold ultimate ownership of the brand, maintaining its headquarters in Cincinnati, Ohio. The brand continues to evolve, expanding its lineup to include heavy-duty dusters and advanced power mops, all while staying true to its original promise of making cleaning 'swift' and effortless.