Who owns Primia?
Primia
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- Brand origin
- Italy
- Main production
- Italy
Primia is an Italian private-label consumer brand offering food, household, personal-care, and pet products. Primia is ultimately owned by Agorà Network S.c.a r.l., an Italian cooperative consortium company.
primia.itAbout Primia
What is Primia?
Primia is a private-label brand created for customers of supermarkets belonging to the Agorà Network. Primia offers products selected and controlled from production through sale, according to the brand’s official website. The range includes food, household products, personal-care products, and pet products. Primia products are sold through participating supermarket groups in Italy.
Who owns Primia?
Primia is ultimately owned by Agorà Network S.c.a r.l., according to Made O’Meter’s ownership data verified on 13 September 2026. Agorà Network S.c.a r.l. is headquartered in Milan, Italy. The organization is a consortium company jointly owned by different business groups in organised retail. Agorà Network selects and develops retailer-brand products for stores connected to its network.
Where does Primia come from?
Primia originated in Italy as the private label of Agorà Network. Agorà Network was established in 2000 by Italian distribution groups that joined resources and strategies. Primia was created to provide an exclusive product range for participating retailers. The Primia sub-lines Percorsi di Gusto and Via Verde Bio were introduced in 2016. Percorsi di Gusto focuses on Italian regional specialities, while Via Verde Bio covers selected organic products. Via Verde Eco is the corresponding non-food line.
What products does Primia make?
Primia offers more than 1,100 products across more than 300 merchandise categories, according to the brand’s official website. The range includes fresh and frozen food, grocery products, household goods, personal-care products, and pet products. Examples include mineral water, snacks, potatoes, cheese, breakfast products, and piadina. Primia products are made by external suppliers for Agorà Network S.c.a r.l., rather than manufactured exclusively in Primia-owned facilities.
Subsidiaries: None / Not listed on visible packaging
Frequently asked questions about Primia
Is Primia an Italian brand?
- Yes. Primia originated in Italy and is owned through Agorà Network S.c.a r.l., which is headquartered in Milan. Primia products are sold through participating Italian supermarket networks.
Are Primia products made by Primia?
- Primia products are produced and packaged by external suppliers for Agorà Network S.c.a r.l. Product information on the official Primia website identifies Agorà Network as the commissioning company for individual products.
Which product categories does Primia cover?
- Primia covers food, household products, personal-care products, and pet products. The food range includes fresh, frozen, grocery, breakfast, snack, and bakery products.
What are Percorsi di Gusto and Via Verde Bio?
- Percorsi di Gusto is a Primia premium line focused on Italian regional specialities. Via Verde Bio is a Primia line of selected organic products, and Via Verde Eco is its non-food counterpart.
Where are Primia products sold?
- Primia products are sold in supermarkets belonging to the Agorà Network. The network includes Basko and Doro stores, as well as supermarkets operated by other groups participating in Agorà Network.
Sources: primia.it: p, agora-net.it: marca del distributore en, primia.it: primia, madeometer.com, sogegross.it: alleanze, primia.it: storia, sogegross.it: Cartella Stampa Gruppo Sogegross 2025.pdf, agora-net.it: legal en
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Sources: primia.it, agora-net.it, it.wikipedia.org
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Primia
30- Primia Grilled Mackerel FilletsFood – Canned Fish
- Primia Azione Totale toothpastePersonal care – Hygiene (Toothpaste)
- Primia personal care productPersonal care – Hygiene
- Primia Wafer con crema alla nocciolaFood – Confectionery / Biscuits
- Primia Frizzante sparkling mineral waterBeverage – Sparkling Mineral Water
- Primia Salsa KetchupFood – Condiment (Ketchup)
- Primia Pappardelle all'uovoFood – Pasta
- Primia Pizza Salamino PiccanteFood – Frozen Pizza
- Primia Bio PastaFood – Pasta
- Primia Castagne Cotte e PelateFood – Snack (Chestnuts)
- Primia Mackerel Fillets in Olive OilFood – Canned Fish
- Primia Frollini con panna frescaFood – Snack (Biscuits)
- Primia RicottaFood – Dairy (Cheese)
- Primia Fazzoletti Morbidi e ResistentiPersonal care – Tissue/Handkerchiefs
- Primia FazzolettiPersonal care – paper tissues
- Primia Filetti di Sgombro GrigliatiFood – Canned Fish
- Primia Via Verde Bio Cherry JamFood - Confectionery, Jam/Compote
- Primia Pane Morbido Senza CrostaFood – Bakery Product (Crustless Bread)
- Primia Granola alla FruttaFood – Cereal (Granola)
- Primia Patate a BastoncinoFood – Frozen French Fries
- Primia Fettine con Cheddar cheese slicesFood – Dairy (Processed Cheese)
- Primia Yezz! Vitamin orange and lemon hard candyFood – Confectionery
- Primia Extra Virgin Olive OilFood – Extra Virgin Olive Oil
- Primia snack productFood – Snack
and 6 more products