Primia Pizza Salamino Piccante

Primia is a well-established Italian private label brand, specifically serving the grocery and supermarket sector. This frozen pepperoni pizza (Salamino Piccante) is crafted using traditional methods, featuring hand-stretched dough that undergoes a 24-hour leavening process and is baked in a wood-fired oven to ensure authentic quality.

The brand is owned by Agorà Network S.c.a r.l., an Italian distribution group headquartered in Milan. Primia serves as the primary standard-range private label for several regional supermarket chains, offering a wide variety of products from pantry staples to frozen meals. The production is carried out by specialized Italian food manufacturers on behalf of the cooperative, ensuring that the manufacturing remains rooted in local culinary expertise.