Primia Azione Totale toothpaste

Primia Azione Totale is a comprehensive oral care solution specifically designed for the Italian market. The product is part of the 'Primia' private label portfolio, which belongs to Agorà Network, a major Italian retail alliance formed to provide high-quality, competitively priced consumer goods across various supermarket chains.

While the brand is Italian by origin and ownership, its manufacturing is outsourced to specialized laboratories abroad. This specific toothpaste is produced in Barcelona, Spain, by Laboratorio Boniquet S.A., a renowned manufacturer of oral care and cosmetic products for private labels. This collaborative model allows the brand to maintain quality standards while utilizing the technical expertise of leading European contract manufacturers. The product is distributed exclusively through Agorà Network members, including retailers like Basko, Poli, Tigros, and Iperal.