Primia Fazzoletti Morbidi e Resistenti

Primia is a well-known Italian private label brand, predominantly found in grocery store chains like Tigros, Basko, and Poli. These tissues (fazzoletti) are made from 100% pure cellulose and are designed for softness and strength. The brand is managed by Agorà Network, a large Italian distribution consortium, ensuring that the products are locally sourced and manufactured within Italy to maintain quality and competitive pricing for the domestic market. Ownership remains entirely within the Italian retail network infrastructure.