Primia snack product

Primia is a well-known private label brand in Italy, associated with the Agorà Network. The packaging clearly indicates that the product is manufactured in Italy, specifically at a facility located in Sommariva Perno (CN).

The brand strategy for Primia is designed to offer quality products exclusively through established regional supermarket chains within the Italian market. As a private label, it is owned and managed by Agorà Network S.c.a.r.l., a consortium of independent Italian retailers. Ownership remains strictly within Italy, representing a local commercial synergy focused on providing value-driven alternatives to national brands.