Primia Patate a Bastoncino

Primia Patate a Bastoncino is a popular frozen food product consisting of pre-fried and frozen french fries. The brand 'Primia' is a renowned 'private label' or 'MDD' (Marca del Distributore) in the Italian retail sector, specifically developed to offer quality products at competitive prices through a network of independent retailers.

The brand was established in Italy by Agorà Network, a consortium of major Italian retail groups. This consortium was founded to centralize purchasing and product development for several regional supermarket chains, ensuring that local retailers could compete with larger international giants. The manufacturing typically occurs in specialized facilities within Italy to maintain local quality standards and support the domestic agricultural industry.

Today, Primia is managed by the Agorà Network S.c.a r.l., headquartered in Milan. The brand covers a vast range of categories from food to household care, serving stores like Tigros, Basko, Poli, and Iperal. The ownership remains strictly Italian, focusing on the synergy between independent regional distributors.