General

General is owned by Philip Morris International, headquartered in the United States. Yes. The ultimate owner of General, Philip Morris International, is headquartered in the United States.

Philip Morris International is a global tobacco company that has been transitioning toward smoke-free products and technologies. PMI acquired Swedish Match (the historical owner/operator of the General brand) in November 2022 and subsequently integrated Swedish Match into its group; PMI is a publicly traded international company with major management and operational presence in Lausanne, Switzerland, and filings and operations in the United States.

Swedish Match AB (now a wholly owned subsidiary / operating entity within PMI)