General Portion Snus

General is one of the world's most iconic snus brands, with a history dating back to 1866 when Johan A. Boman created the original recipe. The brand is renowned for its unique blend of 22 different tobaccos and a drop of bergamot oil, providing a distinct peppery flavor.

General is produced by Swedish Match, which operates primarily in Sweden for its snus production. In 2022, the brand's ownership transitioned under the global giant Philip Morris International (PMI) following a successful acquisition bid. This move integrated the traditional Swedish expertise of Swedish Match into PMI's broader global portfolio of smoke-free products.