Who owns Mentadent?
Mentadent
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- Brand origin
- Netherlands
- Main production
- Several countries, incl. Italy
Mentadent is an oral care brand offering toothpaste and related dental products. Mentadent is ultimately owned by Unilever PLC, a publicly listed company headquartered in the United Kingdom.
mentadent.itAbout Mentadent
What is Mentadent?
Mentadent is a dental care brand owned by Unilever. The brand offers oral hygiene products in markets outside the United States and Canada, where rights have historically been handled separately. Mentadent's Italian website presents the brand as focused on oral hygiene and prevention.
Who owns Mentadent?
Mentadent is ultimately owned by Unilever PLC, according to Made O'Meter's ownership data verified on 13 September 2026. Unilever PLC is a publicly listed company headquartered in the United Kingdom. Unilever's Italian website identifies Mentadent as one of its brands.
Where does Mentadent come from?
Mentadent originated in the Netherlands. Unilever's history archive states that Mentadent was launched in Austria in 1971 as a dental care product focused on gum health. The Italian Mentadent website describes the brand's prevention activities in Italy as dating from 1977.
What products does Mentadent make?
Mentadent makes toothpaste and other oral care products. The Italian product range includes family protection, complete prevention, children's and teenagers' products, White System, White Now, and professional products. Mentadent's Italian website also identifies Sensibile Mineral Active as a clinically tested toothpaste for sensitivity-related pain. The brand's products are sold through supermarkets, hypermarkets, specialist shops, e-commerce sites, and pharmacies in Italy.
Frequently asked questions about Mentadent
Is Mentadent a Unilever brand?
- Yes. Mentadent is identified as a Unilever brand on Unilever's Italian website and on Mentadent's Italian FAQ page.
What does Mentadent toothpaste contain?
- Mentadent states that all of its toothpastes contain fluoride. The Italian FAQ page lists 1,450 parts per million of fluoride for adult products, 1,000 parts per million for children aged 2 to 6, and 1,450 parts per million for children aged 7 to 13.
Where can shoppers buy Mentadent products?
- Mentadent products are available through major supermarkets, hypermarkets, specialist shops, online retailers, and pharmacies in Italy.
Does Mentadent sell products for sensitive teeth?
- Yes. Mentadent's Italian professional website lists Sensibile Mineral Active, a toothpaste described as clinically tested for pain caused by dental sensitivity.
Is Mentadent available in North America?
- Mentadent's ownership and product arrangements have differed by market. Unilever's Mentadent products are marketed outside the United States and Canada, while North American rights were previously transferred to Church & Dwight.
Sources: en.wikipedia.org, unilever.com, mentadent.it: professional.html, mentadent.it: home.html, mentadentusa.com, mentadent.it: prodotti.html, unilever.it, mentadent.it: faq.html
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Sources: en.wikipedia.org: Mentadent, en.wikipedia.org: Church & Dwight
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Mentadent
28- Mentadent ToothpastePersonal care โ Hygiene (Toothpaste)
- Mentadent Professional Protect+ Carie toothpastePersonal care โ Hygiene โ Toothpaste
- Mentadent White System Crystal Gel toothpastePersonal care โ toothpaste
- Mentadent Freschezza Quotidiana toothpastePersonal care โ hygiene
- Mentadent Protezione + Bianco toothpastePersonal care โ hygiene
- Mentadent White NowPersonal care โ Hygiene (Toothpaste)
- Mentadent ToothbrushPersonal care โ Hygiene
- Mentadent Alito Puro toothpastePersonal care โ hygiene (toothpaste)
- Mentadent P Prevenzione Completa toothpastePersonal care โ Hygiene
- Mentadent Sensitive Expert toothbrushPersonal care โ toothbrush
- Mentadent Professional Protect+ Gengive ToothpastePersonal care โ Hygiene (Toothpaste)
- Mentadent White System toothpastePersonal care โ toothpaste
- Mentadent Protezione Famiglia toothpastePersonal care โ Hygiene
- Mentadent Professional Protect+ Carie ToothpastePersonal care โ Hygiene
- Mentadent Professional Protect+ ToothpastePersonal Care โ Hygiene (Oral Care)
- Mentadent Microgranuli ToothpastePersonal care โ Hygiene (Oral care)
- Mentadent White Now toothpastePersonal care โ Hygiene (Oral)
- Mentadent Denti e Gengive mouthwashPersonal care โ Oral hygiene mouthwash
- Mentadent Microgranuli toothpastePersonal care โ Hygiene
- Mentadent Kids ToothpastePersonal care โ Hygiene (Toothpaste)
- Mentadent Protezione Attiva 5X mouthwashPersonal care โ hygiene
- Mentadent Tecnic Clean toothbrushPersonal care โ Hygiene (Toothbrush)
- Mentadent Professional Gengive Forti toothpastePersonal care โ Oral Hygiene
- Mentadent White System Bicarbonato toothpastePersonal care โ hygiene (toothpaste)
and 4 more products