Mentadent White System Crystal Gel toothpaste

Mentadent is an iconic brand in the personal care industry, specializing in oral hygiene solutions. While the brand has global recognition, it is strongly rooted in the Italian market where it is a household name for preventive dental care. The Mentadent White System Crystal Gel variant is designed specifically for whitening and long-lasting freshness, featuring unique crystal gel technology. Manufacturing for Unilever oral care products typically takes place in multiple specialized facilities across Europe and Asia, with significant production historically linked to sites in Italy for the domestic market.

Originally launched by Gibbs (which later became part of the Unilever group), Mentadent has been a cornerstone of Unilever’s personal care portfolio for decades. Unilever, a British multinational, is the ultimate owner and maintains global quality standards for the brand. In Italy, the brand remains a leader through consistent innovation and endorsement by professional dental associations.