Mentadent Protezione Attiva 5X mouthwash

Mentadent is one of the most recognized oral care brands in Italy, originally established by Gibbs and later became a cornerstone of Unilever's personal care portfolio. The Protezione Attiva line, including this specific mouthwash with mint and pine essential oil, is designed to provide comprehensive oral hygiene with an alcohol-free formula. While the brand has deep Italian roots and significant manufacturing presence in the country, it is part of a global supply chain.

Historically a Unilever brand, Mentadent's ownership in several European markets, including Italy, has transitioned. As of 2024, the brand is owned by Unilever in some regions, but its primary operations in the Italian market are managed through Unilever's subsidiaries, maintaining its strong domestic identity while leveraging international expertise in dental science.