Mentadent Sensitive Expert toothbrush

Mentadent is a prominent oral hygiene brand with a complex international history. In many European markets, including Italy (where the packaging in the image is localized), the brand is a core part of Unilever's personal care portfolio. Originally, Mentadent was a brand launched by the Pepsodent Company and has been associated with various chemical innovations in oral care over the decades.

While Mentadent toothbrushes and pastes are distributed globally, manufacturing typically occurs in multiple regional facilities across Europe and Asia to meet local demand. Ownership is famously split by geography; in the United States and Canada, the brand was acquired by Church & Dwight from Unilever in 2003. However, throughout Europe and in most other international markets, Unilever remains the ultimate owner and distributor, maintaining high brand presence in the dental health sector.