Mentadent Microgranuli toothpaste

Mentadent is a major oral care brand with a complex history of ownership and regional presence. Originally introduced by Unilever around 1982, the brand became a cornerstone of their dental portfolio. In Italy, where the product in the image is from, Mentadent remains a market leader and is widely recognized for its specialized formulas like 'Microgranuli', which uses small cleaning particles to reach interdental spaces.

The brand's ownership is split globally. In 2003, Unilever sold the rights to the Mentadent brand in the United States and Canada to Church & Dwight Co., Inc. However, Unilever retained ownership for the rest of the world, including Europe and Asia. While Church & Dwight eventually discontinued the brand in North America to focus on Arm & Hammer, Mentadent continues to thrive internationally under Unilever's management. Manufacturing occurs in several locations globally to serve different regional markets, with European supply often originating from facilities in Italy or nearby EU countries.