Mentadent Professional Gengive Forti toothpaste

Mentadent is a prominent oral care brand with a complex corporate history. This specific product, Mentadent Professional Gengive Forti, represents the clinical range of the brand, which was originally developed and popularized in the European market.

While the Mentadent brand globally has various owners depending on the region (such as Church & Dwight in North America), the European business and the Mentadent Professional line are historically tied to Unilever. However, as of 2021/2022, Unilever divested its oral care business in most parts of Europe (Italy specifically included) to the CVC Capital Partners-backed entity, Elida Beauty. By 2024, Unilever finalized the sale of Elida Beauty to the investment firm Yellow Wood Partners.

Manufacturing for the Italian market typically occurs within Italy or surrounding European union facilities to ensure quality control standards for medical-grade oral products. The brand remains a household name in Italy, focusing on dental health solutions and gum protection.