Is Aveeno owned by Johnson & Johnson?

No. Aveeno is ultimately owned by Kenvue Inc. Johnson & Johnson separated its consumer health business, including Aveeno, into Kenvue in 2023.

Is Aveeno a US brand?

Yes. Aveeno originated in the United States and is an American skin care and hair care brand.

What is Aveeno known for?

Aveeno is known for skin care products that include colloidal oatmeal, especially products for dry, sensitive, and eczema-prone skin.

Does Aveeno make products for babies?

Yes. Aveeno's product categories include baby care, with products such as baby skin care and cleansing products.

Who owns Aveeno?

Aveeno

Ultimate ownerUnited StatesKenvue Inc.

Made O'Meter is free and ad-free, built to keep ownership like this transparent.

Brand origin: United States
Main production: Several countries, incl. South Korea

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About Aveeno

What is Aveeno?

Aveeno is a skin health and beauty brand offering products for baby care, face care, body care, hair care, sun care, cosmetics, and other skin health needs. Kenvue lists Aveeno among its consumer health and beauty brands.

Who owns Aveeno?

Aveeno is ultimately owned by Kenvue Inc., according to Made O'Meter's ownership data verified on 13 September 2026. Aveeno is operated through Kenvue Brands LLC, a subsidiary of Kenvue Inc. Kenvue Inc. is publicly listed on the New York Stock Exchange under the symbol KVUE. Kenvue became an independent company after separating from Johnson & Johnson in 2023.

Where does Aveeno come from?

Aveeno originated in the United States. Aveeno's official materials describe the brand as having more than 80 years of skin care innovation in 2026. Aveeno was previously part of Johnson & Johnson's consumer health business before that business separated into Kenvue.

What products does Aveeno make?

Aveeno makes moisturizers, cleansers, body washes, lotions, sunscreens, hair care products, baby care products, and products for dry or eczema-prone skin. Aveeno Eczema Therapy products use colloidal oatmeal, an ingredient recognized by the U.S. Food and Drug Administration for over-the-counter eczema relief.

Frequently asked questions about Aveeno

Is Aveeno owned by Johnson & Johnson?: No. Aveeno is ultimately owned by Kenvue Inc. Johnson & Johnson separated its consumer health business, including Aveeno, into Kenvue in 2023.
Is Aveeno a US brand?: Yes. Aveeno originated in the United States and is an American skin care and hair care brand.
What is Aveeno known for?: Aveeno is known for skin care products that include colloidal oatmeal, especially products for dry, sensitive, and eczema-prone skin.
Does Aveeno make products for babies?: Yes. Aveeno's product categories include baby care, with products such as baby skin care and cleansing products.
Who makes Aveeno products?: Aveeno products are made under Kenvue Brands LLC, a subsidiary of Kenvue Inc. Kenvue identifies Aveeno as one of its brands.

Sources: kenvue.com: aveeno, kenvue.com: aveeno research collaboration to advance skin health science and education, kenvue.com: brands, kenvuepro.com: our brands, kenvuepro.com: aveeno, kenvue.com: kenvue becomes a fully independent company, kenvuebrands.com, kenvue.com: aveeno pwhl announce new collaboration