Aveeno Baby

Aveeno is a renowned skincare brand originally established in the United States in 1945 by brothers Sidney and Albert Musher. The brand is particularly famous for its use of colloidal oatmeal, which has been scientifically recognized for its soothing properties for sensitive and dry skin. The Aveeno Baby line was developed to extend these dermatological benefits to infants, offering products specifically formulated to be gentle on delicate skin.

Today, Aveeno is a flagship brand under the healthcare and consumer products giant Johnson & Johnson (and its consumer health spin-off Kenvue). While the brand originated in the U.S., its manufacturing footprint is global to meet international demand. Products are manufactured in various locations including the United States, Canada, and Korea, depending on the specific product line and target market location.

Following a corporate restructuring in 2023, Aveeno is now officially under the ownership of Kenvue, the independent company formed to manage Johnson & Johnson's former Consumer Health division. Kenvue remains headquartered in the United States and continues to oversee the global distribution, research, and development of the Aveeno portfolio, ensuring the brand maintains its focus on science-based, natural ingredient skincare solutions.