Aveeno Personal Care

Aveeno is a globally recognized brand specializing in dermatological skin and hair care products, known for utilizing active natural ingredients like colloidal oatmeal. The brand's philosophy centers on the 'soothing' properties of nature, a concept that has remained its core identity since its inception in the mid-20th century.

Aveeno was founded in 1945 by brothers Albert and Sidney Musher, who collaborated with the Mayo Clinic to develop the brand's signature soothing bath treatment. For decades, the brand expanded its footprint in the therapeutic skin care market before becoming a household name under major corporate stewardship. Today, while it maintains its American identity, its products are manufactured in various high-standard facilities across the globe to meet international demand.

In terms of corporate ownership, Aveeno was long a flagship brand for Johnson & Johnson. However, as part of a significant corporate restructuring, it is now owned by Kenvue Inc., the independent consumer health company spun off from Johnson & Johnson in 2023. Kenvue continues to manage Aveeno as a premier brand in its skin health and beauty portfolio, headquartered in the United States.