Is Pickwick a Dutch brand?

Yes. Pickwick originated in the Netherlands, and its history is linked to the Douwe Egberts business in Joure, Friesland.

Who makes Pickwick tea today?

Pickwick is part of JDE Peet’s N.V., which is ultimately owned by Keurig Dr Pepper, Inc. Keurig Dr Pepper acquired control of JDE Peet’s in April 2026.

What types of tea does Pickwick sell?

Pickwick sells black, green, herbal, fruit, flavoured, and rooibos-based fruit teas. Some regional ranges also include chai latte, matcha latte, and ginger-based drinks.

When was the Pickwick name introduced?

The Pickwick name was officially introduced on 2 April 1937 for Douwe Egberts tea. The name was inspired by Charles Dickens’s The Pickwick Papers.

Who owns Pickwick?

Pickwick

Ultimate ownerUnited StatesKeurig Dr Pepper, Inc.

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Brand origin: Netherlands
Main production: Several countries, incl. Netherlands

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Ownership chain

BrandPickwickNetherlands
JDE Peet's N.V.
Ultimate ownerKeurig Dr Pepper, Inc.United States

About Pickwick

What is Pickwick?

Pickwick is a tea brand with roots in the Netherlands. Pickwick sells black tea, green tea, herbal tea, fruit tea, flavoured tea, and rooibos-based fruit blends. Pickwick is sold in markets including the Netherlands, Belgium, Denmark, Hungary, the Czech Republic, and Slovakia.

Who owns Pickwick?

Pickwick is ultimately owned by Keurig Dr Pepper, Inc., according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Pickwick, JDE Peet’s N.V., and Keurig Dr Pepper, Inc. Keurig Dr Pepper, Inc. is headquartered in the United States and is a publicly listed company. Keurig Dr Pepper acquired 96.22% of JDE Peet’s shares in April 2026, after which JDE Peet’s became part of Keurig Dr Pepper’s coffee operating unit.

Where does Pickwick come from?

Pickwick originated in the Netherlands. The brand’s history connects to a grocery shop opened by Egbert Douwes and Akke Thijsses in Joure, Friesland, in 1753. Pickwick became the official name for Douwe Egberts tea on 2 April 1937. The name was inspired by Charles Dickens’s The Pickwick Papers and was chosen as an English-sounding name for the tea.

What products does Pickwick make?

Pickwick makes packaged tea and tea-based drinks. Product categories include traditional black tea, green tea, herbal tea, fruit tea, flavoured tea, and rooibos fruit blends. Current regional ranges also include chai latte, matcha latte, and fruit and herbal drinks with ingredients such as ginger.

Frequently asked questions about Pickwick

Is Pickwick a Dutch brand?: Yes. Pickwick originated in the Netherlands, and its history is linked to the Douwe Egberts business in Joure, Friesland.
Who makes Pickwick tea today?: Pickwick is part of JDE Peet’s N.V., which is ultimately owned by Keurig Dr Pepper, Inc. Keurig Dr Pepper acquired control of JDE Peet’s in April 2026.
What types of tea does Pickwick sell?: Pickwick sells black, green, herbal, fruit, flavoured, and rooibos-based fruit teas. Some regional ranges also include chai latte, matcha latte, and ginger-based drinks.
When was the Pickwick name introduced?: The Pickwick name was officially introduced on 2 April 1937 for Douwe Egberts tea. The name was inspired by Charles Dickens’s The Pickwick Papers.
Where is Pickwick tea sold?: Pickwick is sold in the Netherlands, Belgium, Denmark, Hungary, the Czech Republic, and Slovakia, among other regional markets.

Sources: pickwick.nl: geschiedenis, pickwick.cz, keurigdrpepper.com, pickwick.dk, pickwick.hu, pickwick.nl, jdepeets.com, pickwick.hu: a pickwickrol