Pickwick Tea

Pickwick is a renowned international tea brand with a heritage dating back to 1753. It originated in the Netherlands under the company Douwe Egberts, which initially specialized in coffee, tea, and tobacco. The brand 'Pickwick' was officially introduced in 1937, inspired by the Charles Dickens novel 'The Pickwick Papers', to provide a sophisticated name for the company's tea export business.

Today, Pickwick is a global leader in the tea industry, known for its wide variety of flavored teas and functional infusions. The manufacturing processes are primarily centered in the Netherlands, though blending and packaging occur across various international facilities to meet global demand. Ownership has evolved through several major corporate mergers, eventually moving from Sara Lee to D.E Master Blenders 1753, and finally becoming a cornerstone brand of JDE Peet's.

As of 2026, Pickwick remains under the stewardship of JDE Peet’s, maintaining its historical roots in Joure and Utrecht while operating as a major player in the global hot beverage market. The brand continues to focus on ethical sourcing and sustainable tea production practices.