Pickwick Green Tea Pure

Pickwick is an iconic tea brand with a rich history dating back to 1753 when Douwe Egberts was founded in Joure, Netherlands. Originally, the brand sold coffee, tobacco, and tea under the family name. The specific brand name 'Pickwick' was introduced in 1937, inspired by the Charles Dickens novel 'The Pickwick Papers', to project a more international and sophisticated image for their tea line.

Today, Pickwick is a cornerstone of the Dutch tea market and has a significant presence across Europe. While the tea leaves themselves are sourced globally from regions like Sri Lanka, India, and Kenya, much of the final processing, blending, and packaging takes place in the Netherlands, particularly at facilities associated with the parent company's heritage operations in Utrecht.

Ownership of the brand has evolved through several high-profile corporate mergers. For decades, it was part of Sara Lee Corporation until the company's split. It is now owned by JDE Peet's, a global coffee and tea powerhouse headquartered in Amsterdam. JDE Peet's was formed through the merger of Jacobs Douwe Egberts and Peet's Coffee, and it remains the ultimate parent company ensuring Pickwick's continued global distribution.